Social Media Management for businesses
Google Adverts is the most effective ways to generate targeted sales and leads for your business. In fact most businesses wouldn’t survive without it. Using our Adwords plans and campaigns we target ads to potential customers to grow your business.
Within Google Adwards and behind the scenes is a huge auction happening which is very fast. Every time you search for a product or service in Google; your search criteria displayed is based on who has generally bid more to be found on the first page. What’s happening is behind the scenes these auctions are advertisers at war bidding for your click as Google AdWords clicks may eventually lead to a sale.
Ask us how to get involved in the exciting Google Adwords programs.
Our team can professionally assist you with smart and effective website development. Website development is the coding or programming that enables website functionality as per the owner’s requirements.
Website development ranges from creating plain text pages, landing pages to complex web-based applications, social network applications and electronic business applications.
We use many platforms and can put a solution together for you suitable to your budget.
80% of the web population have made a purchase online. eCommerce business is a powerful and effective way to be competitive in the online trading world. eCommerce websites allows your business to sell your offered products and services to your online customers all over the world.
Coupled with SEO (search engine optimisation) eCommerce websites break the barriers of geographical location of business and offers you a vast spectrum of audience and hence possibility of better overall sales.
eCommerce sites does saves buyers’ time ,and makes price comparisons simple. It also offers a variety of things to purchase and also reduces the annoyance of fighting through crowded stores. This facility which is combined with a quick payment, checkout, order tracking and quick shipping process is generally a better solution for consumers.
Advantages of Having an Ecommerce website
- 80% of online users use the internet to make online purchases
- Wider Audience reach
- Purchase decisions are influenced by eCommerce
- eCommerce provides convenience
- Search engines help you to gain new customers
- Store promotions becomes easy with eCommerce
- eCommerce can expand your brand name
- The ability to earn on holidays
- Boost conversion rates
SEO (search engine optimisation)
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
There are many aspects to effective SEO and you will generally require a professional whom has in-depth knowledge how to marry and work with the words on your page to the way other sites link to you on the web, and make sure your site is structured in a way that search engines understand or look for.
Your website needs SEO because the majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. Search engines are the roadways that make this happen. If a search engines cannot find your site you miss out on opportunities to drive traffic to your site, hence more business.
Search engines are very smart, but they still need assistance. The major search engines are always working to improve their technology to crawl the web more deeply and return better search results to users. However, there is a limit to how search engines can operate. By using the right SEO can obtain you thousands of visitors and increased attention. Bad SEO can hide or bury your site deep in the search results where visibility is minimal or none.
If you have been slow on the uptake when it comes to online advertising, you should consider ramping up your efforts. Online advertising spend has seen consistent growth as it is more efficient and effective than traditional advertising.
If you haven’t yet familiarised yourself with online advertising, it is probably time to do so. If you’re of the belief that advertising online is wasting your advertising budget, think again. Following are 9 reasons you should be advertising online:
- Brand Awareness
In small business, budgets can be very tight and time is generally of the essence. Therefore, you want to find as many customers for as little investment as possible.
Large Companies can spend mind boggling amounts in advertising, therefore you could assume that paid advertising won’t fit into a small business budget. However, with the constant increase in online advertising including SEM, social ads and digital display adverts; means that you can now economically reach tens of thousands of your target customers range in a few clicks.
In the current market and looking forward video and marketing marry together and now go hand in hand.
Looking back at traditional television commercials in the 1960s to today’s YouTube, Vimeo, Instagram, Snapchat and Facebook Live, video has become a accepted staple of our everyday lives.
Video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences and is a much more efficient and effective marketing tool than print and direct mail combined.Video is also convenient and efficient for the consumer.
Following are stats quoted by Impact:
- 75 Million people in the U.S. watch online videos everyday
- Merely mentioning the word ‘video’ in an email subject line; the click-through rate increased by 13%
- Nearly 50% of all video is watched on a mobile device
- By 2024, internet video traffic will account for 74% of all consumer Internet traffic
- Videos up to 2 minutes long get the most engagement
- 82% of video users watch content on Twitter
- More than 500 million hours are watched on YouTube every day
- YouTube has over 1 billion users, almost one-third of the total internet users
- Viewers retain 95% of a message in video and only 10% when read
- 76% of marketing professionals intent to use video to increase their awareness
- Social video generates 1200% more shares than text and images combined
- Video on Facebook pages increase end user engagement by 33%
- Merely mentioning the word video in an email subject line increases the click through by 13%
- Video drives 157% increase in organic traffic from SERPs
- Embedded video can increase traffic by up to 55%
- Marketers who use video grow revenue by 49% faster than non-video users
- Video can increase landing page conversions by 80% or more
Audiences Analytics are users that you group together based on any combination of attributes that is meaningful to your business. An audience might be current shoppers where we could analyse or include users who have > 0 product views; exclude users who have > 0 purchases). Or, you might need a more detailed definition that identifies shoppers who viewed the detail page for particular Product and then within 2 sessions or 7 days returned to purchase the product.
With Audiences Analytics you can create broad definitions like all users who at any time purchased a product, or all users who have purchased within the last 12 months but not during the last 2 months.
Brand Design & Strategy
Best brands are generally simple ones as they are easy to understand and impossible to ignore.
We stay focused on helping brands to be simple and then clarify who they are and what they stand for. By working with our partners through the strategy to actual activation, we cooperate with our clients/partners to develop the content required to build modern brands, and display them clearly.
Email marketing is still a very effective method to market to clients if done correctly. Opt-in email marketing is an ideal way of promoting products, services and events to customers, business prospects, members or suppliers who have explicitly requested to receive such email messages.
- Email Marketing has a wide reach
- Email Marketing excels in ROI (return-on-Investment)
- Email Marketing improves brand awareness and customer relations
- Email Marketing is measurable
- Email Marketing can be highly customised
Every business should have some form of digital content to promote their business, products and services.
Digital content is any content that exists in the form of digital data which is also known as digital media. Digital content is stored on digital or analog storage in specific formats.
Digital content include information that is digitally broadcast, streamed, or contained in computer files, and is viewed narrowly. Digital content includes popular media types, while a broader approach considers any type of digital information.
Digital content has increased as more households have accessed the Internet. Increased access has made it easier for people to receive their news and watch TV online, challenging the popularity of traditional platforms. Increased access to the Internet has also led to the mass publication of digital content through individuals in the form of eBooks, blog posts, and even Facebook posts.
Copywriting is re-arranging words to make things sell better and is a text form. This is a process of writing advertising promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more.
Unlike news or editorial writing, copywriting is all about getting the reader to take action. That action might be to purchase, opt-in, or engage with a product, service, or company.
Please note: copywriting should not be confused with “copyright.” Copyright means an individual or company has the exclusive legal right to reproduce, publish, sell, or distribute someone’s work (such as books, music, artistic items). The purpose of a copyright is to protect that material and prevent illegal use of it by unauthorised agents. The owner designates the material is copyrighted with the symbol ©.
Podcasting is the creation and regular distribution of podcasts through the Internet. Podcasts, which can include audio, video, PDF, and ePub files, can be subscribed to and downloaded through web syndication or streamed online to a computer or mobile device.
Businesses nowadays are increasingly using podcasts to improve their prospects. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices. In fact, the increased usage of mobile phones has led to the explosive growth of podcasting.
Some advantages for using Podcasts
- Podcasting is an alternative to Video
- Increased traffic generation
- Helps in building better relationships with the audience
- Easy to create
- Podcasts are highly engaging
- Improves public speaking skills
SMS and Messaging
In general, messaging (also called electronic messaging ) is the creation, storage, exchange, and management of text, images, voice, telex, fax , e-mail, paging, and Electronic Data Interchange ( EDI ) over a communications network.
In programming, messaging is the exchange of message s (specially-formatted data describing events, requests, and replies) to a messaging server , which acts as a message exchange program for client programs. There are two major messaging server models: the point-to-point model and the publish/subscribe model.
Messaging allows programs to share common message-handling code, to isolate resources and interdependencies, and to easily handle an increase in message volume. Messaging also makes it easier for programs to communicate across different programming environments (languages, compilers, and operating systems) since the only thing that each environment needs to understand is the common messaging format and protocol
Smartphones paved the way for consumers to communicate through a variety of outlets – from email and instant messaging to over-the-top content messaging apps.
However, despite the growth in other communication channels, SMS is still widely in use and remains one of the primary channels of communication. Why? Here are four crucial reasons. SMS is the most effective way to reach users, with a 90 percent read rate in minutes. When it comes to timeliness of delivery, SMS maintains the highest engagement rate in comparison to emails and OTT apps.
Webinar (synonym: online seminar or web conference) is an online meeting or presentation held via the Internet in real time and replayed in scheduled times. To put it simply, it is an online event, which connects individuals with viewers across the world.
Webinars allow interactivity, or the ability to discuss, send and receive information in real time. During a webinar event, you can start polls, invite other participants to act as a presenter, communicate via online chat, share desktop and use a variety of digital materials.
Many webinars have an option at the closing stages of the webinar so the viewer can purchase a package, training, products and or services just to name a few. Therefore a webinar is a great sales tool where viewers can be engaged without pressure.
Domain Names and Hosting
To make a website you must own a domain name and web hosting. A common question is:
- But what’s a domain name?
- What’s web hosting?
- Aren’t they the same?
It is very important that you are very clear on their differences before you move on to create your first website. A domain name is not something physical that you can touch or see. It is a string of characters that give your website an identity like an online telephone number.
A domain is the address of your website. Before you can setup a website, you will need a domain name.
To own a domain name, you need to register it with a domain registrar – click here to search and purchase a domain name –
Web hosting is a computer where people store their websites. Think of it as a house (known as a Data Centre) where you store all your stuff; but instead of storing your clothes and furniture, you store computer files (HTML, documents, images, videos, etc) in a web host.
More often than not, the term “web hosting” refers to the company that rent out their computer/servers to store your website and provide Internet connectivity so that other users can access to the files on your website.
For most cases, these hosting companies will handle server maintenance work, such as backup, root configuration, maintenance, disaster recoveries, and so on.
Always remember, cheap web hosting is not necessarily the best option, as it’s cheap for a reason which is generally very slow and your customers will expect fast load up times.